Pixii

Est. 2015

All Makes

Pixii SAS

Pixii SAS is a French technology startup and camera manufacturer based in Besançon, France. The company is best known for developing the Pixii Camera (model A1112, A1571, and A2572), a digital rangefinder camera that is notable for lacking a rear LCD screen. Instead of reviewing images on the camera body, the device is designed to transfer images immediately to a connected smartphone, emphasizing a workflow that combines traditional optical rangefinder mechanics with modern mobile connectivity [1].

The company is headquartered in a region historically associated with the French watchmaking industry. This location influences the company's design philosophy, which integrates precision mechanical engineering with upgradeable software and hardware components. Pixii distinguishes itself in the digital imaging market by utilizing a global shutter sensor and a proprietary 64-bit processor architecture, positioning its products as a modern, European alternative to the dominant German and Japanese rangefinder manufacturers [2].

History

Pixii SAS was founded to address the perceived stagnation in the digital rangefinder market, which had been monopolized by Leica since the discontinuation of the Epson R-D1.

Foundation and Development (2015–2018) The company was founded by David Barth, a software engineer and entrepreneur with a background in the Linux and mobile operating system sectors (including Ubuntu). Barth sought to create a "software-defined camera" that would not become obsolete as quickly as traditional digital cameras. Development began around 2015 in Besançon, leveraging the local micro-mechanics ecosystem.

The First Announcement (2018) Pixii officially announced its camera in late 2018. The initial specifications generated significant discussion due to the bold decision to omit the rear display and the memory card slot, relying instead on internal storage and Wi-Fi/Bluetooth connectivity. This design choice was intended to return the photographic experience to a more analog "pure" state, similar to the philosophy of the Leica M-D, but at a significantly lower price point [3].

The Model A1112 (2020) The first production model, the A1112, was released in 2020. It featured a 12-megapixel APS-C CMOS sensor with a global shutter. While praised for its build quality and innovative optical rangefinder, the resolution was considered low by 2020 standards, leading to mixed initial reviews regarding image quality relative to price.

The Model A1571 (2021) Responding to feedback, Pixii released an upgraded version in 2021, the A1571. This model introduced a new 26-megapixel BSI-CMOS sensor (sourced from Sony), significantly improving dynamic range and resolution. Crucially, the company offered an upgrade program, allowing owners of the original A1112 to send their cameras back to the factory to have the sensor and processor swapped out, a modular approach almost unique in the consumer electronics industry [4].

The Model A2572 (2023) In 2023, Pixii announced its first 64-bit processor upgrade, the A2572. This model focused on processing speed and the introduction of a monochrome-only sensor option (Pixii Max), further cementing the brand's status as a serious tool for fine art photographers.

Key Products & Technology

Pixii's product ecosystem is centered around a single, evolving camera platform.

The Pixii Camera (Platform)

  • Mount: Native Leica M-mount, compatible with almost all M-mount lenses produced since 1954.
  • Viewfinder: An optical rangefinder with a 0.67x magnification. It features LED-projected frame lines for 28mm, 35mm, 40mm, and 50mm lenses, which are dynamically selected based on the lens attached.
  • Sensor Technology:
    • A1112: 12MP Global Shutter (CCD-like rendering).
    • A1571: 26MP BSI-CMOS (High dynamic range, ISO 160-12800).
  • Connectivity: The camera acts as a server, broadcasting a Wi-Fi network that a smartphone joins. This allows for instant raw (DNG) file transfer and editing on mobile devices.

Modular Architecture The defining feature of the Pixii system is its upgradeability. The internal electronics are designed in blocks that can be replaced. This philosophy, derived from the computer industry, aims to extend the lifespan of the mechanical chassis (the body, rangefinder, and controls) while keeping the digital imaging components current [5].

Market Position

Pixii occupies a niche as the "Modern Rangefinder." While Leica focuses on luxury heritage and Cosina/Voigtländer focuses on optics, Pixii focuses on the software integration of the rangefinder experience.

The camera is frequently compared to the Epson R-D1 for its APS-C sensor size and enthusiast focus, but it differs by embracing a screen-less, connected workflow. It appeals primarily to street photographers and tech-forward enthusiasts who value the tactile engagement of a manual focus rangefinder but desire the immediate sharing capabilities of a smartphone [6].

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